MARSAD AI

Live Data

Search & download real-time data

Analyze

Topics, sentiment, propaganda, geolocation

Research

Visualize and export insights for reporting

Why Marsad

An observatory platform for real-time social media analysis in Arabic and English

The platform enables large-scale monitoring and analysis of online discourse using both statistical and deep semantic methods.

Bridging the Arabic NLP Gap

Lack of Arabic public and deployable analytical models.

No-Code Research Enablement

A research enabler tool designed for researchers with no coding skills.

Domain-Specific Analytics

Providing customized analysis for different domain-specific users.

Media Trend Intelligence

Enhancing the Understanding of Media Trends.

Who It Helps

Designed for researchers without programming expertise

MARSAD supports policymakers, researchers, and organizations by transforming social media data into structured evidence for research and policy analysis.

Individual Researchers

Track evolving narratives, collect defensible evidence, and study discourse over time with structured exports.

Newsrooms and analysts

Spot topic shifts, sentiment breaks, and coordinated patterns quickly enough to support live reporting and briefs.

Institutions and policy teams

Understand public reaction, regional variation, and online attention around high-priority issues.

NGOs and partners

Monitor harmful content, public conversations, and issue-specific campaigns with a smaller operational footprint.

How It Works

From social media data collection to actionable analysis

Marsad helps teams capture online discourse, analyze it with advanced NLP and LLM-powered models, and turn the results into research-ready insight.

01

Collect live data or open a ready dataset

Start by searching and downloading real-time social media data or by opening one of the available datasets for your topic, event, or research question.

02

Run the analysis you need

Apply MARSAD's built-in models to examine sentiment, propaganda indicators, fact-checking signals, topic clusters, network structure, trends, and geolocation from a single workspace.

03

Visualize and report generation

Review dashboards, inspect representative posts, and export structured outputs for reporting, monitoring, and research dissemination.

Core Workflows

Platform Search, Dataset Analysis, and Visualization

Move from live social media discovery to structured dataset analysis and clear visual reporting in one connected workflow.

Platform Search interface showing live social platform search results
Workflow

Platform Search

Search live social platforms with focused queries and instant retrieval.

Run targeted searches across supported social platforms to quickly find relevant content, conversations, and accounts.

Dataset Analysis interface showing analysis of a social media dataset
Workflow

Dataset Analysis

Analyze collected datasets to uncover patterns, shifts, and meaningful structure.

Work through uploaded or prepared datasets to examine trends, content characteristics, and analytical signals across social data.

Visualization interface showing chart-based exploration of social data
Workflow

Visualization

Visualize social data through charts and views that make patterns easier to see.

Explore data visually to understand trends, distributions, and relationships across social media content.

Take The Next Step

See how Marsad turns search, analysis, and visualization into usable insight

Explore the demo to see the workflow in action, or contact the team to discuss access, research support, and platform fit.